TUI Travel, which owns Thomson Holidays and First Choice, has placed press ads in today's national press (25 November), talking up the Thomson brand against its rival's financial woes.
The ad, which runs under the brand's "Your holiday to a T" strapline, states: "You can smile with Thomson because you’re in safe hands.
"Another holiday company may be experiencing turbulence, but we're in really great shape."
The ad details the benefits of Thomson Holidays, adding: "You can trust us to deliver."
Thomas Cook this week said it was pushing back the announcement of its financial results, expected yesterday (24 November), and that it was seeking a £100m cash injection from its banks, due to a deterioration of trading.
The tour operator was also due to announce the results of its review of the UK business, but has delayed this, and only last month received £100m from its network of banks.
Thomas Cook said that the company was operating "business as usual" and that consumers "should not worry".
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This article was first published on marketingmagazine.co.uk