The digital agency has appointed AppNexus, the online real-time ad company, to provide it with technology to bid for individual impression in real-time and improve targeting advertising.
The move marks the first time that Harvest Digital has appointed a dedicated online ad operator of this ilk.
Emma Wilson, managing director at Harvest Digital, said: "At the heart of our trading strategy is an advanced propensity model that helps us define bidding and pricing strategies across display media and search marketing."
In September this year, Hi-Media, the European online ad network and publisher, announced it was making a foray into real-time bidding by partnering with AppNexus to provide the technology.
Harvest Digital was set up in 2001 and is headquartered in London. It offers clients media planning, search marketing, email marketing and web design.
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This article was first published on brandrepublic.com