Pick of the Week - Beattie McGuinness Bungay/Thomson Holidays

"This has got to be the best ad for a holiday company ever made. Gone are the garish colours and brash branding that used to be essential in this sector, in favour of something relaxing, poignant and rather beautiful. It's a brilliant reminder of how important holidays are for the soul." The ad was written by Gavin McGrath and art directed by Stephen Reed. It was directed by Martin de Thurah through Academy Films.

This article was first published on campaignlive.co.uk