Technology: The Week in Technology
PR Week UK, Friday, 14 October 2011, 12:00am,
Bite Communications expands group.
Bite Communications Group has acquired Munich-based Trademark PR and Trademark Consulting as it attempts to increase its European reach. The combined organisation will pave the way for the launch of Bite Consulting Europe, which will bring together staff in London and Munich into one team. The move follows the launch of Bite in France last year and brings the total number of Bite offices to 14, and employee numbers to 227.
Fdu group, the online finance recruitment company, has brought in EML Wildfire as its first UK PR agency.
EML Wildfire will aim to position fdu as financial experts through a multi-channel, integrated campaign that aims to raise the company's profile, drive internet traffic and increase business leads.
CoPilot Live has called in CubanEight to handle the launch of CoPilot Live Premium, the latest version of its GPS navigation system. The agency will build engagement with influencers in Apple and Android communities through blogger and social media campaigns.
Clairmail, the North American provider of mobile banking and payment systems, has hired Chameleon as its first UK PR agency to aid its European expansion. Chameleon MD Steve Loynes said: 'Most European banks have struggled to make their mobile services both customer-oriented and profitable. We will help Clairmail communicate its proven industry expertise in this area.'
News4Media, which operates 16 websites, has launched a social network for journalists called My Network. It gives journalists the chance to promote their articles and boost their profile with commissioning editors, industry brands and PROs.
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