The campaign broke on 3 October ahead of the game's launch on 21 October and runs globally. There are versions in English, French and German.
A dedicated URL – AlfredAtYourService.co.uk – links up with Microsoft's Bing to create a fully functioning search engine. Certain specific search terms will return different pieces of content, including information about characters in the game, screenshots, Xbox 360 avatars and the chance to own a Batman-branded Xbox 360 console.
Gamers will be directed towards AlfredAtYourService.co.uk using social media channels such as Alfred's Twitter feed, Xbox Facebook pages and game forums.
This article was first published on Campaign Work