New e-commerce venture: BuyaPowa
Former HMV.com MD appoints Bondy Consulting to handle PR for BuyaPowa
Nikki Wicks, prweek.com, Tuesday, 27 September 2011, 5:34pm,
BuyaPowa, the new e-commerce site founded by the former MD of HMV.com Gideon Lask, has appointed Bondy Consulting to handle its PR and media relations.
BuyaPowa urges shoppers to use their collective buying power to demand the same bulk-buy discounts usually only given to retailers. By bringing together customers into a single transaction, the site aims to offer customers trade discounts.
As well as heading HMV.com, Lask was also formerly senior vice-president of e-commerce at Universal Music Group.
Commenting on the appointment, Bondy Consulting founder Jessica Bondy said: ‘Co-buying is the future of e-commerce and it is great to be involved in something so innovative and game-changing.’
BuyaPowa is launching with a focus on three main product categories, consumer technology, parenting and beauty, but other categories are set to launch later in the year.
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