Kerry Foods: Made for You range
Pier chosen to launch frozen meal range for Kerry Foods
Matt Cartmell, prweek.com, Monday, 26 September 2011, 5:29pm,
Kerry Foods has appointed Pier to launch a range of frozen ready meals.
The chilled food company, which owns Walls and Innocent, has appointed the agency for a campaign to launch ‘Made for You’ meals in October to target ‘time-poor adults’.
‘Made for You’ will launch on 17 October and can be found in Morrisons' frozen food aisle.
Pier director Kate Bowden Smith said: ‘The Made for You range is set to reinvigorate consumer interest in frozen ready meals and we are really excited to be undertaking the PR for the new range.’
Suffolk-based Pier has recently been shortlisted for a record 10 awards in the 2011 Chartered Institute of Public Relations East Anglia PRide Awards 2011.
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