eBay promotes fashion partners with campaign

Sarah Shearman, marketingmagazine.co.uk, Tuesday, 20 September 2011, 8:30am,

House of Fraser, Office and La Redoute are among the brands that will feature in eBay's autumn-winter push to promote the variety of retailers available on its fashion portal.

eBay: fashion campaign

eBay: fashion campaign

The campaign, by DDB Tribal in Germany, features a series of print and outdoor ads, with models wearing clothing sold by the brands.

The ads launch on 4 October with the strapline, 'The clothes you love direct from the brands you love'. Other retailers involved include Joe Browns, Littlewoods Clearance, and MandMDirect. Media agency Carat worked on the campaign.

This article was first published on marketingmagazine.co.uk

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