Penney picked to head hsd comms consumer office

Healthcare specialist hsd communications has set up a consumer

healthcare division.

Account director and co-founder Lisa Penney has been promoted to

division director.

Penney said: 'We are adapting to increasing changes in the sector, with

more and more pharmaceutical products available over the counter. It is

also a recognition of the amount of consumer work we have brought in

since we set up.'

Penney heads a team of three and reports to managing director Lesley

Scott.

hsd's roster includes consumer clients Pharmax and Potter's Herbal

Medicines.

Penney will continue to assist the agency's ethical healthcare

division.

hsd launched in 1998, when Scott, Penney and senior account manager

Julie Dean left Holmes Marchant. The agency estimates its turnover for

this year will exceed pounds 1m.