In his new role, Carter will be required to bring together all of E.ON’s paid-for and through-the-line communications strategies, with a particular focus on strategic brand development, acquisition and retention direct marketing, customer fulfilment and above-the-line communications.
The role was created in January, after the creation of E.ON’s Energy Solutions business, which is designed to help customers become "energy fit" by encouraging them to insulate their homes, moderate their energy usage and generate their own power through solar panels and ground source heat pumps.
Carter has previously held the brand and promotions director role at Norwich Union, where he renegotiated the UK Athletics sponsorship, and was part of the Ronseal team that launched the ‘Does what it says on the tin’ campaign.
Most recently Carter completed an MBA at the University of Sheffield, which he took after working as managing director of a venture capital-backed retirement services business.
Catherine Woolfe will join Collect+ in October, having joined E.ON in 2007 as head of advertising and brand strategy before being installed as head of marketing communications earlier in the year.
E.ON marketing director Jeremy Davies, who oversees the company’s marketing communications director role, credits Woolfe with making a "real difference to the look, feel and impact" of E.ON during her four-year tenure.
Her time at the company saw E.ON develop a new brand platform and illustrative style, the ‘Energy Fit’ integrated campaign and the soon-to-air Channel 4 series ‘Future Family with E.ON’.
Mark Lewis, CEO of Collect+, said Woolfe would "be a key asset as we grow the Collect+ business, bringing more retailers on board and raising awareness of our parcel-sending service among people looking for an alternative to the Royal Mail and Post Office."
This article was first published on marketingmagazine.co.uk