Appointment to view: Making of the Cadbury's Twirl Bites ad

Georgina Brazier, brandrepublic.com, Friday, 16 September 2011, 9:00am,

Cadbury's ad for its new Twirl Bites features a wind-generated spinning mechanism that aims to show "the joy of twirling". Here's how the ad was created.

Behind the scenes on the Cadbury's Twirl Bites shoot

The ad marks the first time Cadbury’s has promoted the Twirl brand on TV in 15 years. Fallon created the spot, which shows figures, toys, cogs and sails all spinning as part of a life-sized wind machine.

The behind-the-scenes footage shows how the idea was dreamt up and how the machine was built.

The crew talk about their favourite elements of the campaign and director Yoann Lemoine explains the logistics behind the ad.

This article was first published on brandrepublic.com

Associate Director - Consumer Health and Fitness Reuben Sinclair
up to £70k, pus benefits - personalised training programme, healthcare, early finish fridays..., Central London
PR Manager BOC Group
Competitive salary and benefits , Guildford Surrey
Business Development Manager - Public Relations PR Futures
£30-£40k+package, London
Head of campaigns - PR Samsung
Competitive Salary + Bonus + Benefits, South East region
Head of B2B PR Samsung
Competitive Salary + Bonus + Benefits, South East region