Honda 'many roads to zero emissions' by Wieden & Kennedy London

Honda's ambition is to cause no harm to the environment. W&K, in collaboration with the Belgian designer Sebastien Wierinck, created a visual representation of this aim for the motor show.

Wierinck created a series of pipes that are connected to one of the focal points, "The Dream House", a place where  technologies come together under one roof to help reduce emissions.

He used flexible, polyethylene tubes that he has manipulated to represent the many "roads to zero emissions" and to symbolise the fact that everything Honda does and makes is connected.

This article was first published on Campaign Work