Expedia: affiliate network
Social hire for Expedia
Sara Luker, PR Week UK, Thursday, 15 September 2011, 12:09am,
Global travel company Expedia has appointed Content & Motion as its first dedicated social media PR consultancy.
The agency has been charged with creating an online community for Expedia's affiliate network.
The Expedia Affiliate Network allows businesses and travel agents access to its services as well as giving them a commission for each booking.
Content & Motion director Roger Warner confirmed the appointment and said Expedia was 'investing heavily in this area'.
Warner said he wanted to concentrate on the 'plumbing' of Expedia's technical set-up before 'communicating through a newly developed social media network'.
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