The agency's executive creative director took his Everest client, Duncan Bland, to play in a British Airways-sponsored golf day at the plush London Golf Club, and the pair played so well that they won the competition. Their reward? A seven-day all-expenses-paid trip to the five-star Sandals Emerald Bay golf resort in the Bahamas to play in the British Airways Pairs Championship final. Coincidentally, Bland last week handed the agency Everest's DM business to go alongside the ad account.
This article was first published on campaignlive.co.uk