NEW YORK: Shandwick has named Steven Merahn as industry practice
group leader for its national healthcare practice and promoted him to
Merahn’s post includes both creative and administrative
He will coordinate communication between the eight Shandwick offices
with healthcare practices and support each of the offices individually.
With the firm’s healthcare operation in the process of creating a
national infrastructure, Merahn’s role will be crucial.
’We are trying to give clients access to the collective expertise across
our nationwide offices,’ Merahn said. ’In today’s healthcare PR climate,
clients are demanding this kind of service.’
According to Sandra Powers, president of Brown Powers & Associates
(acquired by Shandwick in 1998), Merahn will grow the agency’s
healthcare capabilities, focusing on key areas such as public policy,
Internet healthcare and reputation management for healthcare
Merahn, a physician, spent six years formulating public health policy
for the New York City Department of Health. Prior to his promotion, he
was a Brown Powers SVP.
This article was first published on PR Week USA