NatWest 'secret cricketer' by Glue Isobar

Campaign Work, Wednesday, 24 August 2011, 10:19am,

A new digital campaign for the NatWest Cricket Club features the former England captain Michael Vaughan undercover in a local club game.

NatWest 'secret cricketer' by glue Isobar

The concept was by Glue Isobar, with PR by M&C Saatchi Sports & Entertainment, to showcase NatWest’s support for grassroots cricket via the club.

The footage features Vaughan playing in disguise as ringer "Gary Watson" at Goldsborough Cricket Club.

This article was first published on Campaign Work

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