Walkers Crisps: UK kids' top brand
Walkers Crisps named top brand by UK children in Kids Brand Index 2011
Cathy Bussey, PR Week UK, Thursday, 11 August 2011, 12:09am,
Walkers Crisps has been named the top brand by UK children aged seven to 15, according to new research for PRWeek.
The Kids Brand Index 2011 was carried out for the Brand Republic Group, of which PRWeek is part, by leading market research agency Harris Interactive.
The index ranked 166 leading brands that make products that children consume, in order of preference, according to the responses of more than 4,000 tweens and teenagers.
Following Walkers Crisps were TV show The Simpsons, fast-food chain McDonald's and drinks firm Coca-Cola.
Share this story
Related Links
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- Virgin Galactic in talks with PR agencies to promote spaceflights
- In-house and agency heads review unpaid intern policies following campaign
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
Most commented
