Flack: Flack in pictures

PR Week UK, Friday, 05 August 2011, 12:00am,

1. Deliberate PR MD Benjamin Webb now knows what it's like to be deluged with pitches.

His details are listed on the website of client Hilary Devey, the new 'dragon' in Dragons' Den, and members of the public are calling him with their big ideas. So he set up a voicemail with 'words of encouragement' informing them Devey can't respond to their pitches.

2. Cumbria-based Yodel Internal Communications director Michael Smith raised money for Macmillan Cancer Support by completing the Bob Graham Round - a 66-mile run over 42 fells in under 24 hours. He said: 'I deliberately chose a time of the year when there was a full moon.' He celebrated by climbing up a small ladder. As you do ...

3. A heart-warming tale from Third City's Mark Lowe and his girlfriend, Hilton PR's Hayley Douglas, who found a trumpet on a train belonging to 13-year-old Flora Spielman. To find her, they turned to Twitter. Their message received 1,000 tweets and was discussed on BBC Radio 3 - and Flora's mum was found within three hours. Not that the pair are keen to blow their own trumpets ...