Publicity is an art form

The agency's BakerTweet, which connects bakeries with customers, was unveiled at MoMA last week. As part of the art gallery's "Talk To Me" exhibition, Baker-Tweet will alert gallery visitors and MoMA's Twitter followers to fresh food as it is produced at the gallery's restaurant. The people at Poke are no strangers to the New York gallery, though - the founder Nick Roope's avant-garde light bulbs were included in the MoMA permanent design exhibition a few years ago.

This article was first published on campaignlive.co.uk