Toyota: 'get your energy back' by Glue Isobar
Appointment to view: the making of Toyota's Get Your Energy Back
Sarah Johnson, brandrepublic.com, Thursday, 28 July 2011, 8:55am,
Now that Toyota has been named the greenest brand in the world, here's a reminder of how the brand created one of its most inventive campaigns for its Auris Hybrid, the car which recycles some of the energy it produces.
The ‘Get Your Energy Back’ campaign ran at the end of last year and aimed to showcase the environmental credentials of the featured model in a visual and interactive way.
Glue Isobar developed the idea and the ad was produced by Glue Isobar's digital film unit, Superglue. Gavin Rothery, the VFX expert behind the special effects on the Bafta award-winning film 'Moon', worked on the project.
The ad was shot in London's Shoreditch with a live audience of passers-by. Projection mapping was used to create the light effects along with 3D animation and 100,000 lumens of light power.
This article was first published on brandrepublic.com
Share this story
Related Links
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Hope&Glory wins Ikea consumer press office duties
- Bell Pottinger joins APPC fold after years of opposition
Most commented
