True Beliebers

Sara Luker, PR Week UK, Thursday, 28 July 2011, 12:08am,

True Beliebers: Shine launch Justin Bieber's DVD

True Beliebers: Shine launch Justin Bieber's DVD

Shine Communications helped to stir up Bieber fever around the launch of Justin Bieber's Never Say Never DVD release, asking fans to pose in Bieber masks. The agency worked for Paramount Home Entertainment and HMV to launch the DVD in-store.

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