Technology: The Week in Technology

Whiteoaks has won the UK PR account for Teradata, the world's largest data warehousing company, to help establish the firm in the UK. Whiteoaks will focus on promoting the value of enterprise data warehousing and data analytics to businesses.

The Association of Train Operating Companies has called in Substance to launch a digital and social media campaign to help families plan cost-effective days out during the summer. The social media activity, dubbed 'More to Explore', will be based around the brand's corporate mascots, the 'days out guide gnomes'.

Foehn, which specialises in telecoms services for call centre, SME and retail clients including Habitat and Low Cost Holidays, has brought in Red Lorry Yellow Lorry to handle UK PR.

Deliberate PR has been appointed to handle UK PR by PureSolo after a three-way pitch. The online platform allows users to record themselves over studioquality backing tracks and then share their recordings via Facebook, Twitter and YouTube.

Music Technology has asked Emms Publicity to launch a series of music industry apps across national print and online media. The apps include All Gone Pete Tong, which gives the consumer a private consultation to help build up a music collection.

Marketing Matters, the integrated marketing agency, has appointed Mark Bradley as head of digital. He will report to joint MD Andy Legg. Prior to Marketing Matters, Bradley worked both clientand agency-side for the Automobile Association and The Westover Group.