Costa Coffee to push Ice Cold range

Costa launched the range last year in an effort to diversify its range and revenues, and iced drinks have become a vital battleground against competitors.

The ads, which carry the line 'Welcome to the Ice Age', launch on 1 July and will run across print, outdoor and online.

Marketing director Jim Slater said: 'There used to be a time when coffee chains approached the summer with real trepidation, as hot weather was seen as the scourge of coffee sales.'

He claimed that the chilled-drinks range had beaten rivals in taste tests, and that Costa was  delighted with sales growth.

The campaign marks a departure for the brand, which has previously used ads to criticise rivals such as Starbucks.

This article was first published on marketingmagazine.co.uk