Y&R and Taxi win global Revlon creative

Matt Williams, campaignlive.co.uk, Wednesday, 08 June 2011, 9:25am,

Cosmetics company Revlon is set to hand WPP's Young & Rubicam and Taxi global creative duties on a large slice of its business.

Jessica Alba: stars in Revlon 'lips and nails' campaign

In addition to the main Revlon brand the agencies will take on digital work for Mitchum deodorant.

The pitch was led by Young & Rubicam and involved undisclosed agencies.

The decision to hand the work, formerly produced in-house, to agencies comes nine months after former Coca-Cola executive Julia Goldin joined Revlon as chief marketing officer.

Revlon had not returned requests for comment at the time of publication.

This article was first published on campaignlive.co.uk

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