Marketing publisher to introduce digital subscription model

Access to the Brand Republic Group of websites - which includes Marketing, Campaign, PRWeek, and Media Week – will be based on a mix of free and paid-for content. It will adopt a metered approach, with registered users being able to access a set number of articles each month before being asked to subscribe.

Online users and print subscribers will be offered varying pricing structures depending on digital or print preferences, giving readers more flexibility over how they access content.

The three subscription options include Premium Access, for full online access to all titles, plus a printed edition of one print magazine; Online Access, for full access to all digital resources and archived materials, including all Brand Republic Group titles; and Print Access, an option to simply buy a subscription to a single print magazine.

The changes will be rolled out in the summer, with current subscribers only becoming affected as part of the natural annual renewal cycle for subscriptions.

Noelle McElhatton, editor of Marketing, said: "As well as continuing to produce cutting-edge daily news and feature content, we will be enhancing our content to provide readers with an even greater competitive advantage in their jobs and markets.

"This will include must-have statistics, trend analysis and the best CMO strategy, which readers will not be able to receive elsewhere on such a value-for-money and user friendly basis. This will be delivered across platforms: online in text, audio and video, face-to-face and in print."

Brand Republic Group’s editor-in-Chief, Danny Rogers, added: "Combined, our titles make up the most authoritative, expert and credible source of news and analysis across all marketing and communications disciplines. While we remain committed to a multi-channel strategy, including print, over recent years we’ve seen a dramatic shift in readership to online and the new model reflects that shift."

"This move will allow us to invest in the journalism and product development to maintain our leadership position in the digital age, and to deliver improved services to our readers. It is also a big step on the path to establishing our reputation as the ‘BBC of Brands’ – an unrivalled and indispensable resource for all marketing and communications professionals."

As part of the move, Haymarket’s former ‘Brand Media’ division - which produces three weekly magazines, five websites and numerous live events - will now be known as the Brand Republic Group.

Currently, the Brand Republic portfolio serves 700,000 unique users and is the most comprehensive publisher for all marketing and communications professionals.

This article was first published on marketingmagazine.co.uk