UEFA creates TV identity for Euro 2012

The organisation has hired branding agency Lambie-Nairn to ‘extend the visibility’ of its Euro 2012 competition and attract viewers from rival entertainment channels, such as those dedicated to gaming.

Lambie-Nairn’s remit is to design the opening, closing and advertising bumper seq-uences, along with on-screen match graphics shown in the tournament.

It will also adapt the Euro 2012 logo, designed in 2009 by Portuguese company Brandia Capital. Designs will emphasise the ‘passion’ and ‘dynamism’ of European football fans, according to Adrian Burton, executive creative director at Lambie-Nairn.

‘The UEFA European football championship is a global event, watched by millions of fans. We wanted a creative concept that illustrated the huge passion and rivalry, yet also the sense of unity that national-team competition football provides,’ added Peter Willems, head of marketing activities at UEFA.

Meanwhile, the UEFA Champions League Final will be contested between Manchester United and Barcelona at Wembley in London later this month.

This article was first published on marketingmagazine.co.uk