The campaign created by The Bank features Italian models in their bathing suits drinking Peroni. Set in Lake Como, the ads feature Italian recording artist Mario Biondi’s version of the classic song ‘My Girl’.
The campaign is directed by Ian Cassie and art directed by Cassie and Rich Ward. It will launch in the UK in cinemas from 15 April and then rolled out globally. The UK campaign also includes print and outdoor billboards and the film will be available on YouTube.
This article was first published on Campaign Work