Paper Round (12 April) - Which clients are advertising in the national press?

P&G promotes its tie-up with the 2012 Olympics by running a tongue-in-cheek ad that predicts it "takes around 20,000 dishes to build an athlete". Stacked up dishes form a timeline from "first tooth" to "makes national team". The ad highlights Fairy and runs in The Guardian.

Aviva marks the International Day for Street Children with a double-page special report in The Daily Telegraph. The insurer promotes its ‘street to school’ programme and includes case studies of children it has helped into education.

Lastminute.com takes out an ad in The Daily Telegraph to remind readers that Spring is finally here. The online travel service continues its "stories start here" strapline.

Patek Philippe Geneve takes out a full page in The Daily Telegraph promoting its family-owned status and attention to detail in watch making.

Asda advertises "low prices on beer and cider" in The Daily Mail, the Daily Mirror and the Daily Express.

Morrisons takes out a double-page spread in The Sun, the Daily Express and the Daily Mirror highlighting deals on baby products.

Lastly Tesco promotes half-price Häagen Dazs ice cream in The Sun.

This article was first published on mediaweek.co.uk