Obama launches 2012 presidential bid with YouTube video

Daniel Farey-Jones, brandrepublic.com, Monday, 04 April 2011, 3:20pm,

Barack Obama has kicked off his 2012 US presidential campaign with a video called "It Begins With Us". It begins with YouTube, and digital campaigning is another way to look at it.

Barack Obama: US president launches his 2012 re-election campaign

Barack Obama: US president launches his 2012 re-election campaign

In other years it might have been a poster, but as as Obama himself says:  "The politics we believe in starts not with expensive TV ads or extravaganzas, but with you — with people organising block-by-block, talking to neighbours, co-workers and friends". 

Read the rest of this post on Brand Republic's digital blog The Wall.

This article was first published on brandrepublic.com

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