Pick & Turkey league (01 April 2011)

campaignlive.co.uk, Friday, 01 April 2011, 11:32am,

The new television spot for Visa gets Matt Williams into the Olympic spirit but Jeremy Lee sees nothing but turkey in the latest Bernard Matthew's ad.

Visa 'training day' by Saatchi & Saatchi

Visa 'training day' by Saatchi & Saatchi

PICK OF THE WEEK

Matt Williams is pleased that Saatchi & Saatchi has proved in its new television spot for Visa that it is possible to do a good Olympics ad: “A lot of the ads surrounding London 2012 have been dull and felt quite forced, but this spot is fun, engaging and inspirational. Using The Courteeners for the soundtrack was a great choice too.” The ad was written by Ollie Wolf, art directed by David Goss and directed by Thomas Hilland through Final Cut/Prime Focus.

TURKEY OF THE WEEK

Marco talks turkey in this Isobel spot for Bernard Matthews; Jeremy Lee says the spot lives up to its subject matter: “If you’re going to rip off the sublimely brilliant Steve Coogan/Rob Bryden vehicle The Trip, at least try to do it well. But this spot doesn’t. While a new approach for Bernard Matthews is a bold idea, watching the slightly sinister Marco Pierre White engaged in forced conversation about turkey with the equally slightly sinister Martin Kemp just doesn’t seem the right strategy.”

 

Pick and Turkey League 2011
Pick tally Agency Brand Campaigns
       
1 RKCR/Y&R  Land Rover Claynation
1 Fallon  BBC Radio 4 Film Season
1 JWT London  Kit Kat crane
2 Wieden + Kennedy London  Lurpak Kitchen Odyssey
  Cravendale Cats with Thumbs
1  Publicis
 Renault  Va va voom
1  Mother
Stella Artois The Train
1  iris
 Quit UK The End
1  Leo Burnett
McDonald's children
1  Saatchi & Saatchi
Visa training day
       




Turkey tally      
1 Longines in-house  Longines Dolce Vita
1 Koala  Mazuma Mobile Post-Christmas
1 Ogilvy & Mather  Dove no white marks
1 Karmarama  Colman's Season & Shake
1 McCann London  Bisto Promise
2 AMV BBDO  Gillette Proglide Challenge
    Sainsbury's Comic Relief
1 JWT London  Aero Caramel daffodils
1 Fallon  T-Mobile and Orange Posters
1 TBWA\Los Angeles  Denta Stix Dentures
1 Isobel  Bernard Matthews Marco meets
       
     

This article was first published on campaignlive.co.uk

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