BRIC Report: Outdoor advertising spend

Figures from PWC's Global entertainment and media outlook: 2010–2014 report.

The out-of-home (OOH) advertising market consists of advertiser spending on out-of-home media in such formats as billboards, street furniture (bus shelters, kiosks, etc), transit displays (bus sides, on-train print, taxi toppers, etc), sports arena displays, and captive ad networks (in such venues as elevators).

Advertising spending is tracked in EMEA (Europe, Middle East, Africa), Asia Pacific, Latin America, and Canada net of agency commissions.

Advertising in the US and Russia is customarily reported as gross spending, which is how it is reflected in our analysis.

Sources: Fondation Statistique Suisse en Publicité, InfoAdex, Outdoor Advertising Association, PricewaterhouseCoopers LLP, Russian Association of Communication Agencies, Wilkofsky Gruen Associates, ZAW, Dentsu, State Administration for Industry and Commerce. At average 2009 exchange rates. Figures for 2010 onwards are forecasts

This article was first published on brandrepublic.com