BRIC Report: Total wired internet advertising spend
Staff, brandrepublic.com, Monday, 06 June 2011, 8:00am,
The total value of the wired internet advertising markets in Brazil, Russia, India and China for the period 2005 to 2014.
Figures from the PWC Outlook 2010 internet advertising - wired and mobile, part of PWC's Global entertainment and media outlook: 2010–2014 report.
Internet advertising - wired and mobile - consists of spending by advertisers on paid-search, display, classified, video, and other online formats as well as advertising delivered to mobile phones via formats designed for mobile handset screens.
| Total wired internet advertising spending (US$ millions) | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | ||||||||||||||||||||||||||||||||||||||||
| Brazil | 169 | 194 | 321 | 445 | 540 | 609 | 672 | 746 | 821 | 906 | |||||||||||||||||||||||||||||||||||||||
| Russia | 116 | 185 | 283 | 449 | 563 | 723 | 911 | 1131 | 1383 | 1650 | |||||||||||||||||||||||||||||||||||||||
| India | 20 | 33 | 55 | 102 | 153 | 184 | 235 | 307 | 409 | 512 | |||||||||||||||||||||||||||||||||||||||
| China | 497 | 804 | 1393 | 2190 | 2761 | 3488 | 4346 | 5406 | 6666 | 8155 | |||||||||||||||||||||||||||||||||||||||
Sources: PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates. At average 2009 exchange rates. Figures for 2010 onwards are forecasts
This article was first published on brandrepublic.com
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