Innovative: More2Screen shows operas in 3D
Alec Mattinson, prweek.com, Friday, 25 February 2011, 7:00am,
Innovative: More2Screen shows operas in 3D
The move follows the PR firm's deal to generate interest in the first ever 3D ballet - the English National Opera’s (ENO) production of Donizetti’s Lucrezia Borgia.
Franklin Rae has been assigned to boost the alternative content cinema series by highlighting the range of More2Screen productions. These include the Mariinsky Theatre’s Giselle and the last ever Simply Red concert filmed at the O2 arena.
Jill Franklin, MD, Franklin Rae, said: 'More2Screen is at the very forefront of the fast-building alternative content market, with its increasing global footprint. The live 3D screening is an innovative event and we’re proud to be starting our campaign for it with such a ground-breaking project.'


