Calvin Klein in major digital push to revive CK one brand
Staff, brandrepublic.com, Thursday, 24 February 2011, 1:36pm,
Calvin Klein is pushing its unisex fragrance CK one in a big digital campaign combining a smartphone app, social media, a website, hidden video footage and the chance for members of the public to feature in the campaign.
The relaunch campaign includes a series of teaser ads featuring model Lara Stone among others dancing in their underwear.
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