Not all publishers are rushing over to the tablet – Hello! is one sceptic. And not all have made it quite yet – Natmag expects its first app for Men's Health to be available in March (the publisher also points out it has made all its magazines available through Zinio).
Considering the iPad only went on sale in the UK at the end of May last year, it's no mean feat that at least 15 magazines have already launched app versions or spin-offs.
UK publishers as diverse as Condé Nast, Dennis and Northern & Shell have colonised the touchscreen world created by Steve Jobs.
Tech titles were natural early adopters. Among the first was Dennis with MacUser in May 2010, while the most recent was BBC Magazines with Good Food last month.
Other sectors such as fashion (Condé Nast's Vogue) and entertainment (Bauer Media's Empire) are also getting in on the act.
While this round-up coincides with the biannual release of magazines' audited print circulation, there is as yet no compulsion on publishers to reveal download figures.
Few have been willing to disclose their numbers, but credit to Dennis, which claims 73,429 cumulative downloads for the free iGizmo app and 7,800 regular monthly downloads for the £2.99 Macuser app. BBC Magazines also diclosed a figure of 36,037 cumulative downloads for Good Food and 22,000 cumulative downloads for science title Focus.
Future, which claims to have launched 17 iPad apps in the UK so far, had not supplied full data by the time of publication. Its apps include T3 and Classic Rock's Best 200 Rock Albums of the 70s.
|Magazine iPad apps launched as of 17 Feb 2011|
|Publishing company name||Brand name - App name||App launch date||App downloads||App freq||One-off price if any|
|Bauer Media||Empire - Empire||Jan-11||n/a||M||£3.79|
|BBC Magazines||Good Food - Good Food||Jan-11||36037 to date||M||£1.99|
|BBC Magazines Bristol||Focus - Focus||Nov-10||22,000 to date||M||£3.49|
|Conde Nast||Wired - Wired||Nov-10||n/a||M||£2.39|
|Conde Nast||Vogue - Vogue||Nov-10||n/a||M||£3.99|
|Dennis||Evo - Evo||Dec-10||21430 to date||M||£2.99|
|Dennis Publishing||Mac User - Mac User||May-10||7,800||F||£2.99|
|Dennis Publishing||iGizmo - iGizmo||Oct-10||73429 to date||F||Free|
|Future||T3 - T3||Sep-10||n/a||M||Free|
|Future||Guitarist - The 50 Best Guitars To Play Before You Die||Dec-10||n/a||S
|Future||Doctor Who: A Celebration||Dec-10||n/a||S||£4.99|
|Future||Digital Camera - Photographer of the Year: Best photos from POTY||Dec-10||n/a||S
|Future||Classic Rock - 200 Best Rock Albums Of The 70s||Dec-10||n/a||S
|Future||Digital Camera - Best Landscape Photos||Dec-10||n/a||S
|Future||Total Film - 101 Best Movies Of All Time||Dec-10||n/a||S
|Future||Guitarist: 25 Guitarist Wallpapers||Dec-10||n/a||S
|Future||MacFormat - Make The Most Of Your Mac||Dec-10||n/a||S
|Future||MacFormat - iPad The Essential Handbook||Dec-10||n/a||S
|Future||MacFormat - The Essential iPhone 4 Handbook||Dec-10||n/a||S
|Future||Sportsbike Legends - Fast Bikes' Top Sports Motorbikes||Dec-10||n/a||S
|Haymarket||Autocar - Fast Cars||Dec-10||n/a||S
|Haymarket||Stuff - DNA||Dec-10||n/a||S
|Haymarket||Stuff - Live||Feb-11||n/a||W
|IPC Media||Wallpaper - Case Studies||Dec-10||n/a||D
|Reader's Digest UK||Reader's Digest - Reader's Digest||Jul-10||n/a||M||Free|
Frequency key: M - monthly / F - fortnightly / S - single one-off / D - daily
This article was first published on mediaweek.co.uk