ride-on scooters: re:creation
Toy manufacturer re:creation brings in Bottle PR to boost profile
David Woods, prweek.com, Friday, 18 February 2011, 7:51am,
Re:creation, the company which first brought ride-on scooters to the UK, has appointed Bottle PR to handle its consumer comms following a competitive three-way pitch.
The comapny is the developer and distributor of toys, games, creative play and gifts, including scooters, pocket money toys, LEGO licensed products and more adult-focused Monty Python and Stylophoneranges.
The brief will include media relations support on a series of UK product launches, including the Razor Graffiti Scooter. The agency is also charged with boosting re:creation’s brand awareness among its core audiences through national media.
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