The new US musical Spiderman: Turn off the Dark has seen ticket sales leap - following some of the worst reviews in Broadway history. '65-million-dollar sinking ship,' jeered The Daily Telegraph. 'A shrill, insipid mess,' hissed The Washington Post. After several performers were also injured in rehearsals, including one who fell 35ft, cracked his vertebrae and fractured his skull, Broadway's most expensive and most troubled show ever is the best proof yet that there's no such thing as bad publicity ... More unusual PR tactics from the shrinking violets at Ryanair. In a press release, the airline's head of comms Stephen McNamara laid into the 'clueless clowns' at Which? magazine for flagging up the 'admin' fees it and other companies charge for processing card payments. 'If it wasn't for dentist waiting rooms or doctors' surgeries it is doubtful whether anyone would even read the useless and frequently inaccurate "Which, Who or What" magazine,' fumed McNamara. Strong stuff indeed. Now, where's that award for 'best mock outrage and muddying of the water' ... Of course, the folks at Battersea Dogs & Cats Home wouldn't dream of putting out such a scary press release. Even Flack's cold heart was almost melted by the news that one of its occupants this week found a new home in Number 10 Downing Street. It's what the papers call big mews.
Flack: Ticket sales leap for Spiderman musical
Entertainment PROs take note.
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