The tabloid announced: 'Ed Miliband writes for The Sun for the first time as Labour leader - launching a stinging attack on David Cameron's Government.' Miliband's op-ed piece accused the PM of breaking promises on crime. HOW I SEE IT
Stefan Stern, Director of strategy, Edelman
Ed Miliband showed he had nerve when he challenged his heir-apparent brother for the Labour leadership. By offering The Sun a few paragraphs on crime he has displayed more of the right stuff.
For some on the Labour side, writing for a Murdoch paper is akin to supping with the devil. But Miliband and his advisers have cleverly got stuck in on an issue that matters to The Sun's readers. And he is speaking their language.
He said the Tories' approach was 'bluff on crime, bluff on the causes of crime - the worst kind of politics'. Cheesy, but effective.
More worrying for the Government, arguably, was the top leader headline 'Right said Ed' on the same page. If Wapping takes a shine to young Ed Miliband, Number 10 may be on the look-out for another ex-News International executive to sweet-talk them back.