BrandMAX will focus on every aspect of the marketing mix and how to optimise ROI.
It will highlight the most significant examples of brand building, digital communication, experiential marketing and public relations in recent times, thanks to the support of Haymarket’s other leading marcomms brands, Campaign, Brand Republic, mediaweek.co.uk, Event, Revolution, C&IT and PR Week.
Rachael Stilwell, publishing director of Haymarket Brand Media, said: "The marketing landscape has changed so dramatically in the past 10 years that those who have been involved with marketing for many decades are throwing their hands up in the air and saying that we need to rethink, to reinvent the way that we approach brand communications."
The summit will have room for 250 senior marketers, sponsors and leading advertising and communication practitioners who want to be part of the debate.
Stilwell said: "We have the opportunity to bring together leading thinkers from all sides of the marketing and communications mix. Indeed, Haymarket has undertaken to host up to 100 senior brand marketers at BrandMax."
BrandMAX 2011 will feature a main conference agenda with a number of keynote sessions, exploring technology, consumer trends, integration, creativity, globalisation and ROI.
Key players from the world of marketing who have something really significant to say about the future of brand optimisation will address delegates.
Attendees will also have the opportunity to hear five best-of-the-best, brand case studies, selected by Campaign, that represent the ultimate examples of integrated communications.
Stillwell said: "BrandMAX 2011 has been designed to provide senior marketers from both client and agency businesses with an opportunity for a collective rethink.
"We will hear the best-of-the-best case studies on brand optimisation spanning all channels and debate together how we can maximise our results by redirecting funds to other channels, by changing our creative execution, by embracing technology, by changing our back room team – through transformational thinking."
Participants can tailor aspects of the event to their individual needs and hear from a range of 15 best-of-the-best brand case studies that highlight specific marketing challenges and the strengths of different channels and disciplines.
These case studies will be break-out sessions in a series of specialist channel hubs, including media, experiential and PR, championed by mediaweek.co.uk, Event and PR Week, respectively.
BrandMAX, the definitive two day conference and networking event for global marketers, is taking place at the iconic Altitude 360 venue at London’s Millbank Tower on 21 and 22 September 2011.
For information contact Celia Miranda at Haymarket Brand Media on firstname.lastname@example.org or 0208 267 4919
For news on the event and speaker updates, please visit the event website at www.brand-max.net
Haymarket Brand Media publishes Marketing, Campaign, Brand Republic, mediaweek.co.uk, Event, Revolution, C&IT (Conference and Incentive Travel) and PR Week.
This article was first published on marketingmagazine.co.uk