Andes Beer 'friend recovery' by Del Campo Nazca Saatchi & Saatchi
Andes Beer 'friend recovery' by Del Campo Nazca Saatchi & Saatchi
Campaign Work, Wednesday, 09 February 2011, 12:02pm,
Following the Andes "Teletransporter" which won Grand Prix win at the 2010 Cannes Advertising Festival, Del Campo Nazca Saatchi & Saatchi has launched a new campaign for Andes beer.
The campaign centres on a telepresence robot that allows a guy to join his friends at the bar, remotely.
The ‘avatars’ were installed in bars in Argentina that could take on the facial appearance of a human being, by using interactive facial recognition software that maps a face onto a robot via a webcam.
The robots have audio, speech and visual abilities so that the friend staying at home can contribute to the conversations and even move their robot heads remotely.
This article was first published on Campaign Work
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