Hill & Knowlton and Frank PR generate the most global coverage for themselves

According to a study of more than 28,000 types of traditional media (trade press, newspapers, newswires, news websites and magazines) by Dow Jones, Hill & Knowlton generated 259 mentions for itself in the press, including 41 inclusions in newspapers and Burson Marsteller generated 259 mentions.

At Hill & Knowlton, the agency has tried to take a lead on industry issues and make senior executives available for comment in mainstream media and trade titles. Poppy Nagra, global PR manager at the agency, said: ‘Our number one job is to clients of course but it's always nice to be recognised. It would be good to see this analysis developed further to cover more agencies and include tonality.’

Frank PR generated 126 mentions in the press.

Dow Jones divided all the PR agencies in the UK into top-tier companies (income fees of US$50m or higher) and mid-tier companies (fees between $15m and $50m). The date range is calendar year 2010.

In the top-tier Dow Jones looked for a mention of the company name in headline or lead paragraphs or the appearance of company codes.

The search excluded general or routine news, stock related news and press releases. For mid-tier companies it used a mention of the company code anywhere in the article. It only measures Factiva licensed publications.

Top tier companies

H&K:  259
Burson Marsteller 225
Weber Shandwick 182
Fleischman Hillard  176
Porter Novelli  134
Euro RSCG  131
Edelman 129
Ogilvy 100
APCO  Worldwide 91
Cohn  & Wolfe 76

Mid tier agencies

Frank PR  126
Allison 90 
Makovsky  73
5W Public Relations  69 
Padilla Speer Beardsley  67  
MWW  Group 55 
Peppercorn 53
Hunter PR 51 
Adfactors  50 
Lansons 49 

For results specific to the UK, click here