Flack: Flack's week

PR Week UK, Friday, 28 January 2011, 12:00am,

EasyJet saw an opportunity for a headline when marking its new route to Amman. The budget airline offered Katie Price's jilted cage fighter husband Alex Reid free flights to Jordan. 'The actual Jordan is steeped in culture, has a rich history and a range of attractions,' said UK general manager Paul Simmons. David Essex is apparently eagerly waiting by the phone for when Ryanair starts flying to Romford ...

Guardian media commentator Roy Greenslade was left blushing after he let rip at The Sun in a blog post over its 'failure' to cover the axing of Sky Sports pundits and feminist icons Richard Keys and Andy Gray. His anger was blunted when fellow hacks realised he had read the Irish edition of the red top. The Sun actually splashed the story across pages one, four and five and Greenslade's blog disappeared ...

Fishburn Hedges celebrated its 20th anniversary this week with a wander down memory lane. Chairman Neil Hedges read some extracts from his diary on the week the agency was launched. Hedges noted the agency's second client was doomed clothing retailer C&A, which withdrew from the UK in 2001 after poor sales. Nothing to do with FH's work of course ... 3 Monkeys has excelled itself with its latest job title. MD Annabel Dunstan has been given the moniker of 'feel the love director', reflecting a shift of focus to 'client love' while continuing to grow the business. What next? 'Do some work director', perhaps?