Diary: Bag a bargain at Beta
campaignlive.co.uk, Friday, 21 January 2011, 12:00am,
The new year is barely under way but Beta is already up to its old tricks. Never content with trying to bring in new business in the conventional ways, Messrs Lace, Campbell and co are aiming to capitalise on January sales fever by offering a deal of their own - 50 per cent off all new client fees.
And to promote the offer, Beta has placed a huge sale sign in the window of its office, which it hopes will catch the eye of any client eager to strike a cut-price deal. Well, at least it makes a change from clients halving their fees.
This article was first published on campaignlive.co.uk
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