Technology: Euro brief for Hotwire
PR Week UK, Friday, 21 January 2011, 12:00am,
Hotwire has won the European consumer PR brief for the company that owns TDK and Memorex, producers of headphones, boom boxes and digital radios.
It is believed to be the first time Imation has appointed an agency for this brief and the deal will see Hotwire roll out onand offline campaigns in the UK, Spain, France, Germany and Benelux. It will also lead the European PR campaign for TDK's new range of audio products, launched at this year's CES summit.
Matthieu Valk, marketing comms manager for Imation Europe, said: 'We were looking for an agency that offered the right consumer technology and social media expertise on a European basis.'
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