PUBLIC SECTOR: Blower prepares to rebrand Lambeth

JENNIFER WHITEHEAD, PR Week UK, Friday, 25 February 2000, 12:00am,

The London Borough of Lambeth’s new head of communications David Blower is to enlist the help of a corporate branding agency to revamp the council’s image over the next six months. The makeover will be one of his first major tasks after taking on the top PR role at Lambeth. Blower said he would also aim to strengthen the press office by increasing the number of full-time PROs from one to four and would implement a more proactive strategy to combat negative stereotypes of the borough.

The London Borough of Lambeth’s new head of communications David

Blower is to enlist the help of a corporate branding agency to revamp

the council’s image over the next six months. The makeover will be one

of his first major tasks after taking on the top PR role at Lambeth.

Blower said he would also aim to strengthen the press office by

increasing the number of full-time PROs from one to four and would

implement a more proactive strategy to combat negative stereotypes of

the borough.

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