Electrolux hires DDA Public Relations to promote its partnership with the Cannes film festival

The entertainment specialist won the three-year pan-European consumer PR account following a pitch against Porter Novelli and MS&L.

DDA has been asked to handle the publicity element of the brand’s new integrated marketing campaign which focuses on Electrolux’s partnership with the International Film Festival de Cannes.

‘The new campaign aims to inspire consumers to create Cannes-like moments in their homes by providing them with the professional shortcuts (both directly and indirectly through Electrolux appliances) which the company has learned from working with its partner experts including Michelin Star chefs,’ says account director corporate communications Aimee Anderson.

Consumers will be able to interact with the brand by attending events across Europe, online, social and mainstream media.

Electrolux’s director of marketing expertise Neil Gannon said: ‘This campaign is ground-breaking for our industry. Beside the strategic knowledge and creativity which they displayed during the pitch, DDA also brings a vast network of valuable connections within the entertainment industry to the table.’

Electrolux’s home appliances products are sold under brands including including Electrolux, AEG and Zanussi.