Burger King creates festive brussel sprout burger

The Sprout Surprise Whopper, is based on the fast food chain's original sandwich, but contains brussel sprouts and emmental cheese.

Paul Rowland, culinary development manager at Burger King UK said: We believe that taste is king, and as such, we wanted to create a recipe that would challenge existing sprout perceptions, and genuinely make sprouts a flavour to be reckoned with."

The burger is available at selected Burger King restaurants until 24 December.

Earlier this month, Burger King opened a stand-alone dessert bar in London's Westfield shopping centre, in a bid to diversify its business away from its burger franchises.

Rival McDonalds launched a festive menu last month, supported by TV, outdoor and press ads created by Leo Burnett.

This article was first published on marketingmagazine.co.uk