Paper Round (22 December) - Which clients are advertising in the national press?

Calvin Lau, mediaweek.co.uk, Wednesday, 22 December 2010, 11:37am,

Electronics retailers reach out to last-minute gift shoppers, while supermarkets focus on holiday roast meat and side dishes.

The Times: 22 December 2010

The Times: 22 December 2010

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Photography shop Jessops features a range of Sony SLRs in The Independent, The Times, The Guardian and The Daily Telegraph. Argos is also advertising cameras, along with other electronics in The Times, Daily Mirror and Daily Mail. Currys also gives some ideas in The Guardian and the Daily Mail.

Tesco runs ads today in the Daily Mirror, the Daily Express and the Daily Mail, with a range of roast options. The retailer also runs a flyer insert for furniture in the Daily Mirror.

Marks & Spencers runs a sale on half-price ham and roast meat in The Times, Daily Mirror and Daily Mail.

Holiday provider Saga runs a low-key but topical ad in the Daily Telegraph. The full-page unbranded ad appears as a letter to the editor regarding the travel troubles with the snow, which turns into a testimonial for the company.

Nespresso continues its endorsement deal with George Clooney, with multiple full-page ads in The Times and The Daily Telegraph.

Cholesterol-friendly dairy brand Benecol runs ads in The Independent, The Times and the Daily Express.

Boots advertises up to 50% off fragrances in The Times, Daily Mirror and Daily Mail.

This article was first published on mediaweek.co.uk

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