From prweek.com/uk: Most read

PR Week UK, Friday, 17 December 2010, 12:00am,

1. Rolls-Royce considers agency pitch in bid to boost corporate reputation - 9 December

2. PRCA appeals High Court decision in favour of Newspaper Licensing Agency - 10 December

3. Senior figures dissect England's failed 2018 World Cup bid - 9 December

4. Government lost public on tuition fees with over-logical arguments, experts claim - 10 December

5. Local government cuts could boost agency opportunities long-term - 13 December

6. Diageo calls in Story PR to run global whisky campaign - 8 December

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