Close-Up: The Hot Seat - Richard Marshall, TMW

Job: Founder, TMW

- You've got five hours left before the world explodes. What do you do?

Book my place in space with Virgin Galactic.

- What's your best joke?

Tickets cost $200,000.

- What's your biggest fear?

It's a one-way ticket.

- When did you last cry and why?

When my daughter was born.

- Who is your hero?

Jimi Hendrix.

- Name one thing about yourself that few people know.

I'm a huge fan of drum 'n' bass.

- What's the worst thing about your job?

I'm rubbish at typing.

- What do you see when you look in the mirror?

The back of my head in the barber.

- Which historical figure do you most identify with and why?

Winston Churchill, for strong leadership and motivating a nation.

- If you had a trained monkey, what would you make it do?

Make me a Costa Coffee.

- If your office was burning down, what object would you save and why?

My new-business database. I'd have no future prospects without it.

- Are you happy?

When things are going well.

- What would you do if you were invisible for the day?

Sit in on other agencies' pitches.

- What's your most evocative childhood memory?

Caravanning with my parents (it used to be posh!).

- What's your most irritating habit?

Coughing at the wrong time.

- What belief do you hold most strongly?

Self-belief.

- What's on your iPod most-played list?

Metalheadz, Subwave.

- What do you wear in bed?

My birthday suit!

This article was first published on campaignlive.co.uk